Company Spotlight: Pink Moon

Ancient wisdom meets modern essentials with Pink Moon. In this blog, you’ll learn about their innovative health and wellness products, brand story, and mission!

August 31, 2023


Ancient wisdom meets modern essentials with lifestyle brand Pink Moon. Leveraging knowledge from Traditional Chinese Medicine, crystal healing, and elemental astrology they create innovative health and wellness products from ethical ingredients. 

From their charitable giveback initiatives to their holistic, vegan ingredients this brand does everything with your well-being, and the well-being of the planet, in mind.

Join us as we dive into the Pink Moon brand story, use of Chinese medicine, eco-ingredients, and overall mission. Let’s get started! 

Pink Moon Brand Story 

Every April, a “pink moon” occurs – signaling a time of change and growth.

CEO and founder Lin Chen went through a similar transformation, and built Pink Moon out of her long journey of self discovery and rediscovery.

Chen embraced her heritage of Traditional Chinese Medicine (TCM), and incorporated reiki, aromatherapy, crystals, and astrology into her daily rituals.

Through these practices and tools, she was led into a place of empowerment, joy, selflove, and acceptance

Through Pink Moon, she sought to teach others what she had learned – and make the health and wellness rituals that had changed her life accessible to all.

Anything can be a ritual. Anything can be self-care. You just have to start somewhere. “ CEO and Founder Lin Chen

pink moon on karma wallet

Holistic Products

Their skincare is sourced from only the best ingredients nature has to offer. That means 100% plant-based, ethically sourced ingredients for their results-driven skincare formulas. 

Beyond skincare, they offer gua sha tools inspired by TCM, as well as tarot decks, plastic-free dental care, and bath & body products. This let’s you begin to transform your entire routine to be more mindful, sustainable, and toxin-free. 

Plus, you can book distant Reiki sessions to experience the magic of Reiki healing in your own home!

Carbon Offsetting

To date, they have created meaningful impact with 73,628 lbs of carbon emissions offset – the equivalent of 81,285 miles driven in a car. 

How do they do it? 

Through their EcoCart partnership they make every single Pink Moon order carbon neutral.

This means they eliminate, capture, or otherwise mitigate all of the carbon emissions from the shipping of your products.

They also make the shipping packaging 100% recyclable and plastic-free – using recycled content materials whenever possible. That means your order is shipping to your door carbon neutral and plastic free. Win win! 

pink moon on karma wallet

Charitable Giveback

This brand was founded with the intention of supporting those who need it most and creating a positive impact.

Through their partnership with 1% for the Planet, they’ve committed to donate 1% of revenue to nonprofits making our world a better place. 

To facilitate this giving, they have partnered with Beam to give YOU the ability to choose what nonprofit you want to support with your order.

Each nonprofit has their own unique story! Here are their current options – but they have donated to over 3 dozen nonprofits since they started. 

  • The Loveland Foundation: fund resources to connect 1 Black girl to the right therapist for 4-8 free therapy sessions
  • Womankind: fund 2 hours of counseling for AAPI women who are survivors of domestic violence
  • Animal Haven: fund 20 meals for abandoned dogs in the Tri-state area
  • GrowNYC: fund composting supplies for 20 volunteers in NYC 
pink moon on karma wallet

Karma Wallet & Pink Moon

Pink Moon uses innovative ingredients paired with centuries old rituals to help you with your mental, spiritual, and physical health. 

We’re proud to announce that Pink Moon is a member of the Karma Collective, a community of ethical brands dedicated to giving conscious consumers like you exclusive rewards and benefits.

We’ll have more information for you with the launch of the Karma Wallet Debit Card (join the waitlist here!) – but in the meantime, head over to Pink Moon to explore their holistic products.

Start your holistic health journey!