At Vital Plan, what’s inside matters. Vital Plan is a science-backed system of herbs and key nutrients proven to defend against cellular stress and promote lasting wellness. At the heart of their mission is a belief that wellness is deeply rooted in the natural world, waiting to be unlocked by those willing to explore it. 

So how does it work? 

In this blog, we’ll dive into brand story, sustainability initiatives, and how their botanical products promote full-body wellness.

“If you take care of your cells, they will take care of you.” – Dr. Bill Rawls, Founder of Vital Plan

The Brand Story: A Journey of Discovery

Vital Plan’s journey begins with Dr. Bill Rawls, whose 30-year career in medicine took an unexpected turn when a health crisis disrupted his life in his early forties. A diagnosis of Lyme disease thrust him into a world of uncertainty, leading him on a journey of exploration and discovery. 

Through a blend of conventional and holistic approaches, Dr. Rawls ultimately found solace in herbal therapy, experiencing firsthand the transformative power of nature’s remedies.

His profound experience led him to share his newfound wisdom with the world, co-founding Vital Plan alongside his daughter and CEO, Braden Rawls. Together, they set out to redefine the landscape of health and wellness, paving the way for others to regain control of their health and embark on their own journey towards vitality.

In his #1 bestselling book, The Cellular Wellness Solution: Tap Into Your Full Health Potential with the Science-Backed Power of Herbs,  Dr. Rawls demonstrates why crucial natural phytochemicals from herbs are missing from our diet — and how they are the key to protecting cellular health, an essential component to living and aging well. 

Products Rooted in Nature

At Vital Plan, they champion a simple yet profound philosophy: wellness is inherently rooted in nature. 

Vital Plan’s product line embodies the essence of holistic health, offering a range of supplements crafted from premium botanical extracts and essential nutrients. These formulations are meticulously curated to address cellular stressors and support optimal health from within. 

Their chemical-packed formulas contain some of the most concentrated herbal extract blends on the market (up to 10x more concentrated!).

By embracing the power of nature’s intelligence, Vital Plan empowers individuals to take control of their well-being and embark on a journey toward vitality.

Central to Vital Plan’s approach is the concept of synergy – the idea that the sum is greater than its individual parts. Just as an orchestra combines various instruments to create harmonious music, their blends of herbs amplify each other’s unique properties, creating a powerful symphony of wellness. 

Embracing Cellular Wellness

True health begins at the cellular level. Our cells face unprecedented challenges, from nutritional deficiencies to environmental pollutants and chronic stressors. When our cells are weakened, our health suffers, paving the way for a host of symptoms and ailments.

By nourishing and protecting cells with the power of herbal phytochemicals, you can unlock your body’s innate potential for vitality and resilience. This approach transcends traditional medicine, offering a holistic pathway to wellness that prioritizes prevention and longevity. 

Because when our cells thrive, so do we!

One of Vital Plan’s core tenets is inclusivity – wellness is not a privilege reserved for a select few but a fundamental right accessible to all. Their products are designed to cater to individuals of all backgrounds, empowering each person to embark on their own journey towards optimal health and vitality. 

There is no one size fits all solution to health. 

Sustainability Initiatives 

Beyond fostering personal wellness, Vital Plan is committed to sustainability practices across their entire business. Here’s a few of their initiatives: 

• Certified B Corp: they are one of the first herbal supplement companies to become a B Corp – joining a network of companies using business as a force for good
• Made in the USA: all products are manufactured in the USA using globally sourced ingredients. Their manufacturing partners continually surpass Good Manufacturing Practices (GMPs), undergo third-party facility inspections, and complete comprehensive testing 
• Eco-Friendly Shipping Packaging: their products are delivered to your door using eco-friendly packaging and materials
• High quality ingredients: most of their products are Caffeine-Free Gluten-free, GMO Free, Vegan, Vegetarian, Peanut-Free, Egg-Free, Dairy-Free, and Soy-Free.

Vital Plan & Karma Wallet

Vital Plan’s message is clear: wellness is not a luxury reserved for a select few but a fundamental right accessible to all. 

Whether you’re proactively maintaining health or seeking to regain wellness, Vital Plan welcomes you on your journey to optimal well-being. With personalized guidance and support, the company ensures that individuals of all backgrounds can embrace the transformative power of nature’s remedies.

With a commitment to sustainability and a dedication to holistic principles, Vital Plan paves the way for a future where wellness is synonymous with harmony with nature.

Ready to begin your wellness journey? Shop Vital Plan!