Company Spotlight: Better World Club

Better World Club, the sustainable AAA, offers roadside assistance services like other providers – but with a unique eco-friendly twist.

June 20, 2024


Why settle for ordinary roadside assistance when you can get something better? Better World Club designs better roadside solutions to match your on-the-move lifestyle. They offer 100% carbon neutral emergency roadside assistance for cars, bicycles, and e-bikes across the USA and Canada. Plus, they partner with insurance groups to offer auto, home, and travel insurance.

In this blog, we’ll dive into everything you need to know about Better World Club: their founding story, their sustainability initiatives, and why they’re a better alternative to traditional roadside assistance. 

About Better World Club

Better World Club (BWC) was established in 2002 by longtime friends Mitch Rofsky and Todd Silberman, two visionary entrepreneurs with a passion for environmental conservation and social justice. At the time, many environmentalists were reporting that AAA used anti-environmental lobbying practices.

Frustrated by the lack of eco-friendly alternatives in the industry, they saw an opportunity to create a company that not only provided essential services to motorists but also championed sustainability.

At its core, Better World Club offers roadside assistance services similar to other providers, including towing, lockout assistance, tire changes, and more. However, what sets them apart is their commitment to environmental responsibility. 

better world club

BWC Membership Benefits

BWC provides 24/7 emergency roadside assistance for cars and bikes in all 50 states – it doesn’t matter where you are, what car you’re in, or who is driving. 

Through their insurance partnerships, they offer auto, home and travel insurance. Plus, when you purchase a policy through BWC Insurance, they help offset your greenhouse gas emissions. 

Aside from the satisfaction of supporting a socially responsible company, members of Better World Club enjoy a range of benefits tailored to their eco-conscious lifestyle. These benefits may include discounts on hybrid and electric vehicle purchases, eco-friendly travel packages, and access to exclusive events promoting sustainable living.

Their holistic approach to sustainable transportation aligns with their mission to promote environmentally conscious choices in all aspects of travel.

Sustainability Initiatives

So, what really makes Better World Club different? They rely on third-party certifications, a unique business model, and partnership networks to provide the most value to their value-driven customers. 

Here’s a few of their main social and environmental initiatives

  • Certified B Corp: like Karma Wallet, they meet rigorous social, environmental, and transparency standards through the B Corp Certification.
  • 100% Carbon Neutral: from their office to their service vehicles, Better World Club is completely carbon neutral.They only purchase carbon offsets that are 100% Gold Standard Certified – one of the highest standards for carbon offsets.
  • Office Practices: BWC also uses post-consumer waste paper, eco-friendly ink, practices recycling in-office, and offers plastic membership cards made from 100% recycled content materials.
  • A Rated from Better Business Bureau: the BBB has included Better World Club in their new BBB4Good Initiative, and given them an A rating.
  • Electric Vehicle Discounts: if you invest in an electric or hybrid vehicle, you’ll receive a lifetime discount on your membership.
  • Associations: BWC belongs to associations including the American Sustainable Business Network and Business For America to aid in the movement towards a more sustainable future.

Plus, BWC routinely donates to carefully selected non-profit organizations across the globe, primarily through Environmental Partners of 1% for the Planet. Previous non-profit donations include replacing out-of-date oil-burning boilers for Portland Public Schools, donating a steam generator that runs on the waste heat from petroleum processing to a community in India, and much more!

better world club

Karma Wallet and Better World Club

Through its innovative services, advocacy efforts, and community engagement initiatives, Better World Club is driving change one mile at a time.

When you get the Karma Wallet Card* – a prepaid, reloadable debit card that offers up to 20% cashback** on select spending and donates to nonprofits for everyday purchases, you can earn cashback on your Better World Club Membership. Simply use your Karma Wallet Card at checkout when applying to become a Better World Club member, and your cashback will automatically appear in-app. 

Ready to get started? Get your Karma Wallet Card below!

*The Karma Wallet Visa® Prepaid Card is issued by Pathward®, N.A., Member FDIC, pursuant to a license from Visa U.S.A. Inc. The Karma Wallet Visa Prepaid Card is powered by Marqeta. The Karma Wallet Visa Prepaid Card can be used everywhere Visa debit cards are accepted.

**This optional offer is not a Pathward product or service nor does Pathward endorse this offer. Up to 20%* cashback with eligible brands.