Why choose between sustainability and luxury? JulieMay Lingerie blends them together seamlessly with skin-friendly, ethical lingerie and underwear that pairs allergy-free fabrics with beautiful lingerie designs. 

Plus with the Karma Wallet Card, you can earn 6.75% cashback on your next JulieMay purchase. Learn more here! 

Today we will explore the brand’s story, commitment to sustainability, product range, innovative fabrics, and ethical manufacturing processes. Let’s get started! 

JulieMay Lingerie Brand Story

1 in 4 people suffer from skin conditions across the globe. This includes allergies to certain materials and dyes, eczema, psoriasis, or post-surgery conditions. And… most lingerie brands don’t cater to people with allergies. 

JulieMay Lingerie was founded on a simple yet profound principle: that every woman deserves to feel comfortable, confident, and beautiful in her skin without compromising on health or the environment. 

From its inception, JulieMay has been driven by the desire to fill a gap in the market for hypoallergenic lingerie. And it has been recognized for doing just that.

The company won The Most Promising New Business of the Year by the Kent Invicta Chamber of Commerce, as well as the Best Lingerie Brand of the Year by the London & South East Prestige Awards 2023 – plus they were voted one of Britain’s most inspiring Firms by Small Business Saturday UK. 

Ethical and Allergy-Free Fabrics

JulieMay’s commitment to sustainability is woven into the fabric of its existence. Every single piece is handmade from hypoallergenic fabrics, verified by third-party certifications.

• Certified Organic Pima Cotton: the main fabric of their pieces is organic cotton that is tightly woven to eliminate thermal insulation that causes itchiness or sweating. 
• Pure Silk: for the inner layers of both their bras and underwear, they rely on pure silk that is super soft and won’t trigger irritation. It absorbs and perspires moisture quickly while preventing odors! 
• No Harsh Chemicals: during washing, they exclusively use eco-friendly detergents and softeners without harmful dyes and bleach. This process is done in a small vat to minimize water usage during the dying process, too! 

They take these innovative fabrics and transform them into diverse range of lingerie designed to cater to various needs and preferences. Each collection is meticulously crafted to combine functionality with elegance, providing women with undergarments that are as beautiful as they are comfortable.

• Bras: JulieMay’s bras are designed to provide maximum comfort and support while being gentle on sensitive skin. The range includes everyday bras, sports bras, and special occasion bras, all made from hypoallergenic materials.
• Briefs: The briefs collection includes a variety of styles, from everyday essentials to luxurious lace designs. Each piece features a silk gusset that is anti-bacterial and odor-resistant! 
• Post-Surgery: Understanding the unique needs of individuals post-surgery, JulieMay offers a range of bras with front-closures and accessible designs that wick away moisture for a positive post-surgical experience. 

JulieMay Manufacturing Processes

For JulieMay, sustainability goes beyond their materials. Their manufacturing processes address social and environmental impact at every step – from reducing waste to empowering their workers. Here’s how:

• Certified ISO 9001:2008 Company: through this certification, they follow industry best-practices for ethical supply chain management.
• Environmental Management System ISO 14001: JulieMay follows strict regulations through this certification to reduce water and energy usage during the manufacturing process. This includes energy-efficient machinery, water recycling systems, and waste reduction programs.
• Workplace Health & Safety:JulieMay works only with manufacturers who provide fair wages and safe working conditions, and are ISO 45001 Certified. The brand is committed to ensuring that every person involved in the production process is treated with respect and dignity.

Giveback and Partnerships

Greater impact, together. JulieMay leverages a suite of unique nonprofit partnerships to create meaningful impact with their business.

• Bra Recycling Ambassador: they run a rewards program that offers a discount on JulieMay purchases when you recycle your pre-loved bras through The Bra Recyclers – a clothing recycling nonprofit that gives clothing to women and girls in need. 
• Eden Reforestation: through their partnership with Eden Reforestation Projects, they plant trees in Honduras for your purchases. Today, the trees they’ve planted will absorb 5,786 tonnes of carbon every year once fully grown!

These are just a few of the partnerships they use to change the world. They’ve also helped improve cook stoves in Malawai, donated to LGBT+ people that are victims of domestic abuse with Galop, removed ocean plastic through Plastic Bank, and so much more. 

Karma Wallet & JulieMay

JulieMay Lingerie exemplifies how a brand can successfully combine luxury, comfort, and sustainability. From their thoughtfully sourced materials and innovative fabrics to their ethical manufacturing processes and eco-friendly practices, JulieMay is setting a new standard in the lingerie industry. 

With the Karma Wallet Card, you can earn 6.75% cashback on your next JulieMay purchase. Learn more here!

Ready to start shopping for JulieMay Lingerie? Find their products on the DoneGood marketplace below!