It’s like saying we’ll hit the gym tomorrow and then… well, you know.

This gap, first appearing in 1990 as ‘the value-action gap’, isn’t just about forgetting to recycle; it’s about the real stuff that trips us up—like why that organic cotton tee feels like a splurge or why we end up choosing convenience over conscience. It’s a mix of “I want to but…” factors: cost, convenience, and just not knowing enough about what makes a product truly green.

The Reality Check

How Do We Bridge the Gap?

No one intentionally chooses to harm the planet; there are just barriers in the way. 

💡James Blake’s 1999 study ‘Overcoming the ‘value-action gap’ in environmental policy’highlights a few ➡️

1. Individual Concerns: Life’s personal challenges often take priority. 
2. Shared Responsibility: Wondering, “Isn’t this someone else’s problem?”
   • 53% of consumers want to see governments & business making an effort in sustainability first before they change habits. [The Say-Do Company]
3. Practicality: The reality of not having cost, time, or access.

Acknowledging these hurdles is crucial as we navigate towards sustainable actions.

What We’re Reading

• What is Greenwashing?
• What is the Say-Do Gap?
• What are the United Nation’s Sustainable Development Goals?

Finding Ourselves in the Gap 🌱

The Say-Do Gap is a common space many of us navigate daily, filled with good intentions yet often sidestepped by convenience, cost, or confusion. 

 Comment below to share your journey, your hurdles, and your ideas for paving a more sustainable path forward.

🌿💳 It’s more than just a card; it’s a statement. With each swipe, you’re not just spending; you’re voting for the world you want to live in.