8 Ways to Shop Women Owned Businesses for Women’s History Month

Whether it’s through conscious consumerism, advocacy, or investment, let’s celebrate Women’s History Month by championing women owned businesses and making a difference in the lives of female founders everywhere.

March 6, 2024


As Women’s History Month unfolds this March, there’s no better time to celebrate the achievements and contributions of women entrepreneurs. Supporting women owned businesses not only honors the resilience and creativity of female founders but also promotes gender equality and economic empowerment. 

Looking for ways to get involved? Here’s 8 of our favorite women owned businesses that prioritize social and environmental impact. 

Pink Moon

Rated 2/16

Karma Wallet Members can earn cashback*

Pink Moon seamlessly blends ancient wisdom with modern essentials, offering a range of lifestyle products rooted in Traditional Chinese Medicine, crystal healing, and elemental astrology. Founded by CEO Lin Chen, Pink Moon was inspired by Chen’s personal transformation and her embrace of practices like reiki, aromatherapy, and crystal healing. Chen’s journey led her to a place of empowerment and self-love, which she aimed to share with others through Pink Moon.

Pink Moon’s product line spans skincare, gua sha tools, tarot decks, dental care, and bath & body products, all crafted from ethically sourced, plant-based ingredients. Each item is designed to facilitate mindful, sustainable, and toxin-free rituals, promoting holistic well-being for both individuals and the planet. 

Additionally, Pink Moon offsets carbon emissions from shipping through their partnership with EcoCart, ensuring that every order arrives at your door carbon neutral and plastic-free.

Good Juju

Rated 3/16

Karma Wallet Members can earn cashback*

Good Juju embodies the ethos of sustainability without compromise, offering a range of all-natural, plastic-free essentials that are as good for you as they are for the planet. Founded by friends, mothers, and environmental enthusiasts Lisa and Alexa, Good Juju was born out of a shared passion for natural health and a deep concern for the detrimental effects of single-use plastics on both human health and the environment. 

Drawing on their expertise in the natural health industry, they embarked on a mission to create a line of home and personal care products that are not only effective but also eco-conscious.

The heart of Good Juju lies in its commitment to sustainability, epitomized by initiatives like the 50×30 Pledge, which aims to prevent 50 million plastic bottles from entering the waste stream by 2030. Through community engagement and advocacy, Good Juju seeks to inspire others to adopt cleaner daily routines and contribute to positive environmental change. 

Plaine Products

Rated 12/16

Karma Wallet Members can earn cashback*

In our daily bathroom routines, one thing is glaringly common: plastic packaging. Plaine Products is challenging this status quo by revolutionizing bath, body, and personal care products with refillable, plastic-free packaging. 

Committed to using vegan, non-GMO, and eco-friendly ingredients, they ensure their products are free from harmful chemicals like parabens and sulfates. Moreover, their partnership with We Are Neutral facilitates carbon-neutral shipping, further solidifying their dedication to environmental stewardship. 

With accolades like the 2021 Reusies and Think Dirty O Clean 2023 awards, Plaine Products continues to lead the charge towards a more sustainable future—one refill at a time.

Simple Switch

Rated 8/16

Karma Wallet Members can earn cashback*

Every purchase holds the power to shape the world we live in. Founded in 2017 by Rachel Kois, Simple Switch emerged from a personal frustration with the lack of accessibility to ethical and sustainable products in the marketplace. 

At the core of Simple Switch’s philosophy is the belief that conscious consumption is not about buying more but buying better. As a certified B Corp, they are committed to accountability, ensuring that their actions benefit all stakeholders, including workers, communities, suppliers, customers, and the environment. Simple Switch collaborates with 80+ brand partners, meticulously vetting each one based on their product sourcing, packaging materials, labor practices, and charitable initiatives. 

In essence, Simple Switch transcends the traditional retail experience by empowering consumers to make meaningful contributions to a more sustainable future. With Simple Switch, every purchase becomes an opportunity to vote for a better world. 


Rated 12/16

Karma Wallet Members can earn cashback*

Step into the world of Ettitude, where luxury meets sustainability. Renowned for their irresistibly soft bamboo sheets that boast a remarkable 99% reduction in water usage and 38% decrease in carbon emissions compared to traditional cotton, Ettitude is more than just a bedding brand—it’s a movement. 

Founded by sisters Lindsey and Alison Delaplaine, Ettitude’s journey began with a vision to combat plastic pollution and foster eco-conscious living. With a commitment to crafting next-generation fabrics and products that leave a positive impact on the planet, Ettitude has transformed the textile industry landscape.

Activist Skincare

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Activist Skincare epitomizes high-performance skincare merged seamlessly with sustainable practices. Founded by Allison Callaway, a dedicated environmentalist and working mom, Activist Skincare merges her passion for the planet with her fascination for skincare. With a mission to revolutionize the beauty industry, Allison believes in crafting skincare products that are not only effective but also pure and eco-conscious.

Activist Skincare introduces a groundbreaking refillable skincare system, reducing single-use plastic packaging. Utilizing glass containers whenever feasible, they offer refill pouches for replenishment. 

By refilling containers, Activist Skincare significantly diminishes carbon dioxide emissions and plastic waste, fostering a more sustainable approach to skincare.

700 Rivers

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At the heart of 700 Rivers lies a commitment to ethical sourcing, environmental consciousness, and community empowerment. This innovative brand takes a unique approach to skincare, crafting hand-crafted soaps by Bangladeshi artisans who have escaped human trafficking, using non-toxic ingredients, and eco-friendly packaging.

Inspired by Bangladesh’s intricate network of rivers supporting communities, founder Cathy envisioned a brand that not only enriched workers’ lives but also sustained the environment. Today, 700 Rivers is a global lifestyle brand producing a range of all-natural soaps, candles, and self-care products, embodying empowerment and sustainability.


Subset is the brainchild of founders Cayla O’Connell Davis and Lauren Sagadore, whose combined expertise in product development, supply chain management, and sustainability spans over a decade.

Discover the essential innerwear you deserve while trusting in earth-friendly processes with Subset. They prioritize integrity and accountability, seeking out environmentally responsible processes, low-impact fabrics, and ethical manufacturing. With fit-first designs crafted for both the body and the earth, Subset offers unparalleled comfort and consciousness in every piece.

Why shop women owned businesses?

Women’s History Month serves as a powerful reminder to recognize and uplift the achievements of women-owned businesses. By actively supporting and shopping from women entrepreneurs, we can foster economic empowerment, inspire future generations of female leaders, and create a more inclusive and equitable business landscape. 

Whether it’s through conscious consumerism, advocacy, or investment, let’s celebrate Women’s History Month by championing women owned businesses and making a difference in the lives of female founders everywhere.

What’s your favorite women owned business? How will you be supporting women owned companies this March? Let us know in the comments below!

*Karma Wallet Members with the Karma Wallet Card can earn up to 20% cashback with select merchants.